Transitioning from Fashion Design to UI/UX Design
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Looking back, I’ve been designing delightful and create emotional experience to customers the whole time! I was always focusing on how the users would interact and connect with the brand story.
But I realised that fashion was not sparking joy in my life. UX have push forward design not just on emotional level but also behaviour level, it taught to make design decision based on user research and psychology. It combined all of my favourite aspects of design and the digital space allowed me to be even more creative with my ideas.

Feel free to check out a few of my fashion design projects down below. 😊