01, Project Overview

The product:

Scented is a digital community and commerce platform with a mission to supercharge scented products discovery and transparency.

My role:

UX/ UI designer

Responsibilities:

Lo-fi and Hi-fi wireframing, prototyping

02, Research on Gen-Z/ young millennials

44%

tend to go for smaller brands
source: Klarna, 2021

42%

see friends and family’s recommendation is the most influential factor for them to try new products
source: Klarna, 2021

93%

look for sustainability credentials in their beauty purchases

source: The Pull Agency, 2021

80%

said 'being yourself ' is the phrase that best fits their personal definition of beauty.
source: Viacom, 2021

03, Personas

GOAL

Find art house films that are not screening in mainstream cinema
Engage in the art and cultural scene the participant in the festival
Build a community with connections, people who share the same interests
Expose to new Hong Kong talents

Pain

Not able to interactions with filmmakers and audience on the virtual platform
Difficult to keep connected with the community news

“It's a big problem when I am in my own digital space there’s a gap of opportunities to interact with filmmakers and other audience, I feel like missed out from the community.”

GOAL

Opportunities to interact with filmmakers
Building connection to the audience
Experience the film with the live audience
Promote the film and advance the reputation

Pain

Lack of open platform for networking with the industrial profession
Not able to interact with online audience
Difficult to promote and gain support

“Festivals are what the filmmakers make of them, but the important thing is to have people attend and engage in the experience. ”

“I love to see the behind-the-scenes of creating a product. I also look for brands that listen to us .”

Demographics:

GenZ/young milennials
Asian market

Need:

Get honest and reliable recommendations
Find special , niche products
Search for brands value authenticity and transparent brand
Share their thought and brand react to it

Pain points:

Search experience cant fit their appetite
Cant find personalize product that match with them
Share their thought and brand react to it